What to look for in finding a good domain name?

Having a good domain name is one of the first pieces of marketing most of your visitors will see. The right domain can instill confidence and the wrong one can cause alarm. Most importantly, your domain and business name are an important part of your overall brand.

Furthermore, although a controversial topic amongst the search engine optimization community, domain names and domain extensions may be a factor in Google’s ranking algorithm, helping you rank better for search terms in search engines like Google and Bing.

So before you rush out and choose a domain for your site, you might want to consider these factors as they could be helpful in selection of a good domain name.

Why Do You Need A Good Domain Name?

The main reason of having a good domain name is that it stays with you forever or until your site is live. You don’t change the domain names like every other day, it’s same as your name which you can’t change since almost all the people know you via it. Changing the domain name frequently will be like starting it all over again. Not only that it will impact your SEO as well.

Generic Names Or Brand Name Domains?

I know that a number of people seem to think that your domain name really must be some generic name like “cars.com” if you are selling cars. But seriously, if you were looking for a car, you’ll probably already have some brands in mind, and you’re more like to try out things like generalmotors.com or toyota.com rather than just cars.com. For that reason, I personally feel that a domain name that matches your brand name is very important.

Long or Short Domain Names?

Domain names can be of any length up to 67 characters. You don’t have to settle for an obscure domain name like avab.com when what you mean is AcmeVideosAndBooks.com.

Having said that, there appears to be some disagreement about whether a long or short domain name is better.

Some argue that shorter domain names are easier to remember, easier to type and far less susceptible to mistakes: for example, “getit.com” is easier to remember and less prone to typos than “connecttomywebsiteandobtainit.com”.

Others argue that a longer domain name is usually easier on the human memory – for example, “gaepw.com” is a sequence of unrelated letters that is difficult to remember and type correctly, whereas if we expand it to its long form, “GetAnEconomicallyPricedWebsite.com”, we are more likely to remember the domain name.

Which would I go for? I’d go for the shorter name if I can get a meaningful one, but I’m not averse to longer names.

Things you should keep in mind when selecting your good domain name:

1. Keywords: Always try to have a keyword within your domain name that you are trying to eye for. A good domain name will always be something which describes what it does. Plus a positive aspect is that if you have domain name in relation to what the site does then there are higher chances of getting it rank up high.

2. Keep it Short: Try to choose the domain name that is easier to remember.

3. Choose Easy to Remember Names: Always try to have a catchy yet meaningful domain name that is easy to remember and catchy for the audience.

4. Domain Extension: Try and find domain with ‘.com’ as ‘.com’ is widely used and the most popular domain name extension. One more thing you consider, if you are trying to eye for a particular country niche then you can even go for specific extension as well. For example: .au for Australia or .pk for Pakistan

So now How to find good domain name?

Well you can use tools for it, here are the list of tools you may want to consider for generating good domain name:

  • NameJet – NameJet is an aftermarket domain name generator service with exclusive inventory of some of the most desired expired domains.
  • DomainsBot – A domain name search engine that will not only give available domain suggestions but also search expired, expiring and for sale domain names.
  • KnowEm – KnowEm will search over 500 popular social networks, over 150 domain names, and the entire USPTO Trademark Database to instantly secure your brand name on the internet.
  • Instant Domain Search – Instant domain search will show you results in real time, as you type. This allows for you to see ideas before you even finish typing and discover names you may not have been able to catch on other domain search engines.
  • IWantMyName – Is noteworthy because it includes many of the new domain name extensions in their search like .boutique and .blackfriday.
  • Domainr – Domainr allows you to explore the entire domain name space beyond the obvious .com, .net and .org, and discover new and interesting domain names.
  • Lean Domain Search – Lean Domain Search’s domain name generator specializes in showcasing unique and quirky domain names using prefixes and suffixes. It also checks the availability of the exact match domain for your search term.
  • Impossibility – Impossibility! is a domain name generator that takes your keyword and combines it with a carefully selected list of nouns, verbs and adjectives, before searching for unregistered domain names and showing you the results. It uses multiple servers to make the experience as quick as possible.
  • Domain Typer – Domain Typer is a fast, intuitive and easy-to-use domain tool. Simply enter your domain keywords and Domain Typer will show whether that domain name is available, while also generating random domain names.
  • SuggestName – SuggestName is a domain name generator that allows you to enter a prefix and suffix of your choice, combine the two and then check to see if the domain name is available. You can also choose from a list of colors, tech terms, popular Web 2.0 words and more to create your domain.
  • Namestation – The domain name generator feature on Namestation allows you to combine keyword lists, add suffixes, generate phonetic names and alliterative names, and much more.

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